Merchands
A retailer uses various techniques to boost the sales of products. Out of those tactics, merchandising is also an effective technique to boost the sales of products in-store. Merchandising consists of various activities such as special offers, display techniques, on-spot demonstration, free samples, shelf-talkers, and other point-of- sale methods.
It can be defined as planning of displaying the right merchandise at the right place, at the right time, in the right quantity, and at the right price to attract more and more customers.
The merchandising techniques are highly influenced by the season, culture, and climate. A merchandising technique in summer season can’t be the same as a merchandising technique in the winter season.
Merchandising can be of different types, and it depends on the choice of retailer, space available, and the type of merchandise to be sold to select a suitable merchandising type.